Board of Directors

Rose Oswald Poels – Board Chair & Treasurer

Rose Oswald Poels is the President/CEO for the Wisconsin Bankers Association, the state’s largest financial industry trade association. She has worked for the WBA and the banking industry for over twenty years. As part of her work, she is a registered lobbyist advocating on behalf of Wisconsin banks with the Wisconsin congressional delegation as well as state elected officials. Regulatory advocacy is also a significant part of her work with state and federal banking regulators. She routinely speaks to the media, local civic groups and other organizations about the banking industry and has personally educated thousands of bankers over her career on a variety of banking compliance topics. Oswald Poels received her B.A. with honors from Michigan State University and her JD from the University of Wisconsin Madison Law School. She is a member of the State Bar of Wisconsin and the American Society of Association Executives. In addition to managing WBA, she is also Chairman of the board for WBA’s two subsidiaries, WBA EBC and FIPCO®, and currently serves on the Board of Trustees of the Graduate School of Banking and its Prochnow Educational Foundation as well as the Board of Directors of Green Valley Enterprises, Inc.

Paul Adamski – Vice Chair & Secretary

Paul C. Adamski is the President and Chief Executive Officer for Pineries Bank in Stevens Point Wisconsin. Adamski held positions in Wisconsin’s financial services industry throughout his career, including Sentry Insurance, American Savings & Loan and the State Bank of Rosholt. Adamski additionally served as the Deputy Commissioner of Savings and Loans for the State of Wisconsin working to reassure Wisconsin consumers that state-chartered Savings and Loans were strong and healthy. Additional service includes President of the Portage Business Council, President of the Community Bankers of Wisconsin, Chicago Federal Reserve Bank Advisory Committee and on the State of Wisconsin College Savings Program Board (EdVest). In 2004, Adamski was presented with the Community Banker of the Year Award by the Community Bankers of Wisconsin.

Oliver Buechse – Director, Executive Consultant/Strategist

From February 2010 through January 2015 Oliver Buechse served as Executive Vice President and Chief Strategy Officer at Associated Banc-Corp, where he was responsible for working collaboratively with senior managers throughout the organization on the company’s efforts in Strategy, Marketing, Communications and Community Involvement to best position Associated for future success. He has also served on the Executive Committee for Associated Banc-Corp. Prior to joining Associated, Buechse served as head of strategy at San Francisco-based Union Bank and was in charge of North American Vision and Portfolio Strategy for Bank of Tokyo Mitsubishi UFJ, Union Bank’s parent company. He started his career at McKinsey & Company, working in the U.S, Germany, and Austria. Buechse holds a Ph.D. in Economic Psychology from the University of Klagenfurt/Austria. Buechse serves on the board of the New North in support of Economic Development efforts in North East Wisconsin.

Cathy Couey – Director

Cathy Couey is Chief Retail Officer of Security Financial Bank in Eau Claire, Wis. Couey began her career in radio but switched to banking after helping her hometown bank with an IT issue and being offered a job immediately after. Within a few years, she was leading the department. She eventually spearheaded a complete system overhaul, ushering in new systems such as online banking, cash management, remote deposits, bill pay, and more. Couey is an active member of the Wisconsin Bankers Foundation’s Financial Literacy Advisory Board and the Governor’s Council on Financial Literacy.